A few facts about nonprofit business in the US:
- There was a 13.5% increase in online fundraising during 2013 in the US.
- Only 25% of nonprofit professionals have a documented content strategy.
- 75% of donors spend less than 2 hours researching nonprofits before giving.
Now, how’s your annual appeal going?
Our approach: make it easy to give. Make donors’ time count: let them find the right information quickly. Have a strategy! This is the number one thing that will make a difference in your campaign.
Know what your goals are, know your plan for reaching them, and then get there. When it comes to fundraising, a nonprofit must market themselves to donors. Especially since there are 1,409,430 tax-exempt organizations in the USA.
R&R Creative offers marketing assistance from graphic design to implementation plans that take the guess work out of audience growth. Oh, and we have a great recipe for your Thanksgiving turkey.*
*Yes, that is a picture of a turkey I roasted. Honest. (Only photoshopped a little.) – Rachel Dukeman
(Source of statistics: http://www.fundraising.co.uk/2014/02/18/50-fascinating-facts-us-nonprofit-sector/)