It might seem counterintuitive to hire someone to do marketing for your arts company. Nobody knows your company better than you do, after all. And if you are an artist, you’re probably used to doing it all: from creating the show to networking to making posters to sweeping the floors. You wear many hats when you are producing your own art. So why consult with an outside firm? You can just do it yourself, saving time and money.
What happens in so many of these situations is this: You are trying to be Artistic Director, Producer, and Artist all at once. Marketing slips through the cracks. Sure, you pay for postcards, but who picks them up? You have a website, but is anyone looking? When showtime comes, are you selling enough tickets? Are you getting your message across to donors?
You work hard on your art, and you deserve to have people see it. This is where R&R Creative comes in. Here are four ways hiring a marketing consultant can save you time and money.
Attention: We are a small firm, and we like it that way. It lets us keep our prices affordable and give each client individualized attention.
Specialization: This is what we do. You won’t waste time learning how to do everything yourself, from photos to social media to advertising.
Freedom: Let us do what we do best: Market Creativity. This frees you up to do what you do best: your art.
Trust: A marketing consultant is a trusted go-to person. You won’t make costly mistakes with a consultant on your side. We are informed and want to see you succeed.