As we enter 2016, many of us are considering changes and new approaches. Perhaps that involves spending more money on marketing and communications, or outsourcing content development. Whatever the case may be, if you find yourself needing a hand, Fractional Marketing might just be your best friend.
What is Fractional Marketing?
For most small to mid-size organizations, a full time Chief Marketing Officer (CMO) is out of financial reach. Additionally, many find their marketing needs vary from project to project, season to season. In an age where organizations need to be working smarter, not harder, a fractional marketing plan fills in the gaps providing the knowledge and know-how of a full time CMO on-demand and within budget, only when and where you need it.
And they rarely work alone.
Fractional CMOs enlist the skills and experiences of their networks of in-house personnel and subcontractors to assist in the implementation of strategic marketing plans.
So in short…
Fractional Marketing means you get the skills and experience of a full-time CMO AND access to their network of marketing professionals to tackle all kinds of projects, from content strategy and execution to impartial executive marketing development.
Sound Interesting?
It is estimated that for non-profit organizations operating below the million dollar mark, there is only one full time employee dedicated solely to marketing.[1] This can make things difficult as reaching and retaining audiences becomes more and more time consuming. Marketing professionals struggle with creating interesting, informative, engaging and impactful content on time and on budget. For small to mid-size organizations, this can mean a loss of big picture planning or the ability to implement strategic marketing initiatives. This is where Fractional Marketing becomes a way to have your cake and eat it too. When it comes to marketing in today’s world having the tools and expertise to market you and your organization is absolutely necessary for long-term success. Utilizing tools like fractional marketing is just one way to meet and exceed your goals in the coming year.
R&R Creative excels at providing fractional marketing plans for the organizations on-the-go. Get the personalized attention of a highly qualified marketing professional and the resources of a marketing firm for a fraction of the cost. Schedule a consultation today to discuss options.
[1] http://www.nonprofitmarketingguide.com/freemembers/2015NonprofitCommunicationsTrends.pdf