Digital Media Workshop for Libraries

Digital Media Workshop for Libraries

What a day! On Friday, May 5, 2017, Rachel Dukeman led a Digital Media Marketing Workshop for Libraries at the Easton Public Library. We discussed incorporating research, planning, creativity, and consistency into digital marketing strategy. We covered the best ways to use social media and digital marketing to increase impact — from building user personas to outlining content by tone, frequency, and the right site / platform for each persona.

Attend the workshop? Check your email for the slides in two formats: Full Slides (one per page) or Handouts (4 per page). 

Get a Mentor

Get a Mentor

A while ago a friend of mine said to me, “I’ve had a mentor for everything I’ve done in my life… So why would pregnancy be any different?” Now, months later, my friend has a baby…. And I can see that she was exactly right.

This is hardly a novel concept, there are plenty of articles about the importance of mentorship for advancing  your career. What I’m learning is that mentors can be helpful for more than just career decisions. You could have a mentor to help when buying your first house, a mentor for leading better presentations, or a mentor to consult about a serious relationship. Here are some of the many ways mentors could be huge value adds in your life…

1. You Don’t Need to Reinvent the Wheel

Chances are someone has already successfully done the thing you’re trying to do. And those are the people you should consider when looking for a mentor. Go out, find them, and ask how they did it. If you take advice from those you admire and then attempt to follow in their footsteps, you’ll likely achieve the same successes.

2. Build Valuable Skill Sets Today

…Even if you won’t need it until later. Recently, I’ve been asking mentors for specific advice on specific things and I’ve found it really rewarding. In fact, I keep imagining what a strong professional I’ll be in five years if I keep practicing these skills now. And that includes the skills that aren’t directly related to my current job role!

3. Serious Validation

A mentor can validate your work in ways that your friends and your family cannot. They’ll be honest when you’re doing well, and they’ll be honest when you need to improve. Great mentors may even lead you on the path to improvement and show you specifically how to get there.

Finding a Mentor

Now that you’re sold on how a mentor could provide value in your professional and personal life, let’s talk about finding one.

First, find people who inspire you. Use whatever tools you’ve got! Subscribe to blog posts, podcasts, LinkedIn posts and Instagram feeds of people whose work you admire. I’m a big reader, so I queue up influential books I hope to read on the Good Reads app.

Next, see if anyone you know can make an introduction between you and one of these people you admire. Most likely, this method will get you a response.

However, if you can’t get an intro, send an email or LinkedIn message out of the blue. A genuine message about something specific is hard to ignore. Something like, “I am so impressed with how gracefully you spoke on that panel last week. Your words about failure really resonated with me, and have since inspired me to think more carefully about how to get my own business off the ground. I’d love to pick your brain and hear more of your story. Do you have any time to grab coffee next week?”

Lastly, always make the coffee/lunch ask! Worst case scenario: they don’t respond. Best case scenario: they’re flattered and excited to meet you. (Please note: being ignored really is the worst case scenario. No sane human would ever respond negatively to a kind message that compliments their work.) It doesn’t always work, but you have nothing to lose by trying!

Three Delegation Fears & How to Overcome Them

If you’ve set goals and you’re serious about meeting them, then you’re inevitably going to have to give up other tasks in order to achieve your goals. If you’re spending your time on little tasks that aren’t integral to moving toward your overall goals, then you need to get comfortable with asking for help ASAP.

Let’s say you you are a marketing professional. Then you should not be reconciling your company’s financials. Sure, you could do the books. But if there are a finite number of hours in a week and you bring in the most money by doing marketing work for your company, then you should be spending all your time on the marketing work and asking (or paying) someone else to do the books.

I must admit, though, I am horrible asking for help. I usually get caught up in one of three Delegation Fears.

1. I don’t want to waste time explaining how I want a project done.

I try to remember something I once heard in a web design class, “Everyone has a scholarship to Google University.” And it’s true! If you delegate a task, the person you sent it to should be able to figure out how to accomplish the task, even without you holding their hand and leading the way.

2. I could do it better myself.

In situations like this, I’m reminded of another piece of advice I first heard from one of Hilary Rushford’s webinars, “Perfect is the enemy of good enough.” If you like things done a certain way, I urge you to challenge your instincts. Seeking perfection is unrealistic and will set you up for failure. Instead, recognize when your work is good enough. Get it done, and move on.

3. Oh, it’ll only take me five minutes.

But imagine how many of those five minute tasks you pile on each week. Tally up those five minutes each month, and consider how much time you’ve lost in an entire year. Identify your strengths and what you bring to the table that offers the largest ROI. Delegate any tasks that aren’t within your strengths or are wasting company time.

Of course, you should work hard. But you also need to work smart. Your time is finite, so if you’ve got a lot on your plate, make sure you’re doing those tasks that will get you the most bang for your buck. Those of us who work for startups, small businesses, or nonprofits, are constantly juggling multiple tasks and projects. But when it comes to achieving the goals you’ve set for yourself and your business, you need to make sure you’re spending your (limited) time doing what is most impactful for your organization.

Are You Successful? Its Time for a Rebrand.

Do you think your company is successful?

Does your company have a “brand?”

In today’s ever-evolving, incredibly intricate technological market, every organization needs a brand if they want to be successful. You may think you’re doing well without a cohesive brand, but you’re probably only doing ok. 

The good news is there’s room for growth.

Without a cohesive brand, no matter how you think your company is doing, you’re likely making about a 10th of the total potential impact you could make. Creating a brand, or identity, for your company is essential in today’s market. It’s the language everyone else in the world is speaking today, and you need to get on board if you want to move your organization forward.

Today’s market is incredibly competitive. And today’s audience is incredibly judgmental. But they’re also unwaveringly loyal, genuine, and relatively easy to reach. In order to tap into that potential, your company needs to create its own personality. Essentially, you need to establish a “look and feel” for your company, as if it were a real person. That look and feel will help you denote a logo, font, and color scheme that embodies your organization. And, if done well, it’ll effortlessly attract like-minded customers without much extra effort from you or your staff.

Have I convinced you yet? It’s time for a rebrand. And while you’re here taking my advice, let me give you a few nuts of knowledge I’ve picked up by taking my organization through a rebrand process:

  1. You need FULL buy-in from your management and executives right from the get-go. The decision makers at the top need to understand the utter importance of the brand, and they need to completely trust you to execute it properly.
  2. Create buy-in points along the way. Invite executives and stakeholders to be a part of the rebrand brainstorming. Collect feedback throughout the process and send regular progress updates to stakeholders and executives.
  3. Set deadlines with your team and your executives before you begin the process. Make sure everyone has the same expectations for when decisions needs to be made, how long the entire process will take, and which people will be responsible for which work.
  4. Delineate one point person and one ultimate decision-maker. (Those roles can fall to the same person, if that is best for your organization.) It’s incredibly important that all parties agree that those two people have those two roles throughout the life of the entire project. All participants, stakeholders, and executives need to trust that the point person and the decision maker will make educated decisions that are always best for the organization.

Creating a brand for your company will be a lot of work, and may take a lot of time. Be patient! And remember that if you prepare properly, you will be beyond satisfied with the incredible results your new brand yields!

Why Do We Always Get Our Best Ideas in the Shower?

Why Do We Always Get Our Best Ideas in the Shower?

…Or when you’re out for a walk, or in a spin class, or just chatting about your day with a friend? Because you’re relaxed, doing something pleasant, and focused elsewhere. Calming down enough to let your mind wander aimlessly will often lead you to that Aha! Moment you’ve been needing. This phenomenon has even been studied by scientists, who conducted experiments to prove that taking a walk outside will boost your creative idea flow.

But we can’t always get the space to go for a walk in the middle of the workday. And it’s probably unrealistic to plan to shower in your office whenever you get a creative block. I’ve previously suggested intentionally planning your days to allow downtime, while some businessmen at HBR suggest using basic mindfulness practices to allow your brain the space to have Aha! Moments.

Here are some tips you can fold into your normal workday to help open yourself to more creative ideas:

  1. Relax. Take some quiet time to yourself, away from the people you otherwise have to work, meet, or speak with. Just breath and be alone with your thoughts. Instead of zoning out on your phone, be intentional about leaving behind the technology and other things that could otherwise be distracting. Sometimes I’ll bring a piece of paper and write down all my thoughts.
  2. Do something that makes you feel good. Maybe it’s going for a walk, chatting with a friend, or listening to an inspirational podcast (I really like TED Radio Hour by NPR). Whatever works for you, go do it. Give yourself a positive energy boost and take a real break from the task you’re working on.
  3. Focus elsewhere. Work out, watch mindless TV, or play a solo game like Bejeweled. When you’re focused on something that only requires minimal cognitive capacity, you’re still able to let your mind wander enough to make it susceptible to an Aha! Moment.
  4. Take a nap. You’ve heard the advice to “sleep on it,” but that’s actually based in reality. When you wake up calm, relaxed, and rejuvenated you’ll have the mental clarity to re-evaluate the task at hand.

Not only are these tips great for inspiring creative ideas, but they’re also helpful when you’re trying to make a big decision. Whatever you’re working on or thinking about, the important thing is to relax, give yourself some mental space and a touch of positivity and you’re sure to make the best move forward.

Mindfulness: More Than Just a Fad

Mindfulness is all the rage right now, and I swear it is the only thing enabling my productivity these days. Before I began practicing mindfulness, I would waste hours stressing out and over-thinking almost every decision I had to make. Decisions that should be minor — like what to eat or what to wear — would take me forever. So you can imagine how long my work would to take me! (In fact, even reaching the realization that I was wasting time on minor decisions would have been impossible before I began practicing mindfulness.)

So what is all the hype about? What IS mindfulness?

It’s an overarching awareness of all the things happening within and around you. It’s the ability to focus on what’s happening in the moment. It’s the understanding of how you feel or what’s really bothering you in any given time. It’s the acknowledgement of the full scope of events happening around you: what’s causing the people around you to act the way they’re acting and say the things they’re saying. Essentially, mindfulness is emotional intelligence. And once you harness it, you’ll be much more efficient.

Ok, fine. So mindfulness is actually more than just a fad. But how do you start practicing it?

First, you’ve gotta make time to calm down. And second, you’ve gotta stick to your guns and make it a priority to give yourself that cool down time. (Psst we wrote another blog about how to prioritize things well.)

For some reason, many people I speak to are scared of meditating. I get it, I’ve been there. But taking that leap of faith was SO worth it for me, especially once I realized that I’d actually been meditating for years unknowingly. My “meditative” practice began years ago with long walks home from work, getting lost in the ballsy lyrics and strong beats of my Current Faves playlist (way back before Spotify). Walking to the beat of the music and jamming in my head gave me the mental space to cool down after a long day. During those walks I was able to process the feelings I had in the office and the true intentions behind the actions I took throughout the day. Those walks ultimately helped me recognize how I could improve my work and my attitude in the future.

Creating that space to calm down and process things without distraction has helped me become immensely more productive at work. When I’m calm and focused, I always come up with my best ideas and I’m usually able to get my best work done at the fastest rate.

Mindfulness doesn’t always necessitate meditation, but you can’t become mindful until you’re comfortable slowing down. Focus on the current moment, eliminate distractions, put your phone away. If meditation seems intense, try going for a walk by yourself and listening to the kind of music you can get lost in (for me it’s the self-titled album from The 1975 or Robyn’s Body Talk).

As I became more advanced in my mindfulness, I learned to the “meditative” state I once got from walking-and-jamming without having to walk-and-jam. Now I can find a mental calm – and thus, a mental clarity – at the gym, at my desk, or in quiet yoga studios. When I get distracted, my mindful practices help me quickly recognize that my thoughts have drifted so I can refocus on whatever task I’m working on – whether it’s pushing myself at the gym, meeting a deadline at my desk, or balancing on one leg in a yoga class.

This ability to slow down has given me the mental space to recognize what’s really happening all around me. It’s forced me to stay mentally present throughout the day, which has made me WAY more productive at work. But most importantly, it’s made me significantly more understanding of the people around me, so I’ve become a more emotionally-aware coworker, employee, and friend. 

Think Big and Start with the Why

My Goal: Travel the World to Experience Different Cultures

It’s difficult to get anything done without planning in advance. You can say “I’m gonna lose 10 lbs” or “I’m going to take a month off to travel” but you most likely won’t get there without taking a step back, thinking about how to accomplish it, and making a realistic plan. The same rules exist in business.

The first step: Start with the why. Why do you want to lose weight? Why do you want to travel? To achieve your goals, you must be really clear about what’s motivating you. You’re going to need to find the willpower and the drive to continuously push yourself toward your goal. So you’ll need to always remember why. Ask yourself why until you identify the true reason deep down that is motivating you. Maybe you want to lose weight so that you are ultimately a healthier person. Fitting into those jeans from college may be a strong motivator, but feeling good emotionally because you are more physically fit may be closer to why you really want to lose weight. Constantly remind yourself of that “why.”  Simon Sinek gave a great TED Talk about the importance of “why” that you can watch for inspiration.

Once you understand why, don’t be afraid to think big. Eventually, you’ll break your goals down into smaller, more digestible pieces — objectives that will be realistic for your specific life and business needs. But from the start, you should aim high and think big. Don’t sell yourself short! Remain true to yourself and true to your passions. If you set yourself out to achieve a sweeping goal that only so-so aligns with your interests, it going to be that much harder to push yourself to achieve that goal. So find a goal that motivates you and gives you something to work towards.

The best part of all of this: If you start with the why and really think big, then your business goals will naturally align with your personal passions and you’ll be one step closer to creating a mission-driven business. Empower yourself with a mission. It’s much easier to come to work if you’re accomplishing more than a bottom line. And if you’re the one setting the goals, then you’re able to be your own boss. Which is a great goal, isn’t it?

Be More Proactive With These Day-to-Day Planning Tips

Proactive Planning Simplified

I swear by the daily paper planner. I like having a tangible list and I like having a neat, organized, pretty little piece of paper. I love the feeling of crossing things off and throwing out the paper at the end of the day. I first got hooked when I discovered this template from EtsyAnd I made it my own by creating sparkly glitter flower covers that I got laminated and took the whole thing over the Kinkos to get bound. SO worth it, by the way, because those stupid sparkles made me do a little happy dance every time I looked at them (not to mention, they serve as a GREAT conversation starter right before a meeting).

You should find what works for you. Do you like adorable fluffy pets? Do you like fashion magazines? Do you love everything at Anthropologie? Whatever it is that can bring just a tiny bit of happiness to your day, stick it right on the cover of your planner (or on your computer background, or tape a pic of it to your desk…)

Each Monday I get into work and spend 15 minutes to make a list of projects that I aim to complete that week. Then I spend another 15 minutes writing the day’s meetings into my daily planner, and scheduling tasks for appropriate chunks of time based on my availability outside of meetings. I find it helpful to doodle quick tasks along the side, so I can still be productive when I have a quick 10 minutes to spare.

The biggest challenge in this game is avoiding distractions when you set aside time for specific tasks. When working from home I put my phone away and make sure it’s set not to make sounds or vibrate, sometimes I’ll also put my computer on “Do not disturb” so the iMessages don’t come through. Log off of Gchat, close all social media tabs (or any non-relevant browser tabs). You’ll likely be surprised at how focused you can be when you eliminate distraction! It’s a bit more challenging in the workplace, where people are your biggest distraction. If you have the possibility of using a private space, take advantage of that. Or ask coworkers not to disturb you when you’ve got headphones in. Just be honest: when you need to be working, tell those around you that you can’t speak to them until you’re finished. (Pro tip: I also found these playlists made specifically for productivity, which I swear works)

Each day I start off with a new daily list, taking 10 minutes to get settled at work and be intentional about my plan for the day. The more I plan in advance, the more I can be proactive, not reactive, in the workplace. And that’s the main goal, right? Be proactive.