Like it or not, social media is here to stay. It is a new form of communication and participation in cultural experiences. Across the nation, nonprofits are realizing the marketing and development potential that social media offers. Tapping into that potential requires more than establishing a profile or occasionally updating your page. It requires research, planning, creativity and consistency.

In this day-long, interactive workshop, Rachel Dukeman covers the best ways to use social media and digital media marketing to enhance grant proposals, fundraising campaigns, audience participation, and communicating your brand to a larger audience online. From determining the best sites to using content generation, participants are encouraged to bring a laptop, smartphone or tablet to experience professional social media strategy and implementation.

In Spring 2016, the workshop was offered in three locations throughout New Jersey: Rutgers University Alexander Library in New Brunswick, Morris County New Jersey Public Safety Training Academy in Morristown, and Ocean County Bishop Memorial Library in Toms River.

 

A big THANK YOU to our Sponsors: 

Sponsored by the New Jersey Historical Commission, New Jersey Historic Trust, New Jersey League of Historical Societies, Ocean County Cultural and Heritage Commission, and Rutgers University Libraries.

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Documentation

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